How to Build and Sell AI Agents: A Practical Playbook for MSPs, Agencies, and Resellers

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AI agents become a real business when they are deployed into measurable workflows, not just showcased in demos. For MSPs, agencies, and resellers, the key to success is building agents that can take action, escalate intelligently, and deliver outcomes you can report on monthly. This guide breaks down a practical, field-tested framework for building, packaging, and selling AI agents as repeatable services. You’ll learn how to choose the right use cases, define KPIs, design guardrails, and price agents for long-term margins. It also explains why voice agents are often the fastest path to provable ROI—and how platforms like Viirtue make productization and billing frictionless.

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