TL;DR – Viirtue Vs. Intermedia
Intermedia is a well-known UCaaS provider with a partner program that supports multiple go-to-market models and includes co-branded marketing resources. Partner pricing is negotiated, and their public list pricing is per-user (ex: $27.99/user/month for Unite Pro).
Viirtue is built around a channel-first white label model and emphasizes high-margin control plus an included quote-to-cash stack (ViiBE) for quoting, billing, usage rating, and telecom tax automation.
On profitability: Viirtue states most agent models pay 10 to 20% commission, while Viirtue white label resellers typically earn 60 to 75% profit margins, which is why many partners describe the move as “more than double” the gross profit potential.
On AI: Intermedia has AI features like AI Call Recap (transcription, sentiment, topic breakdown, summary) and contact center AI Agent Assist (live sentiment analysis, transcription, and knowledge retrieval for agents). Viirtue’s AI is positioned as resellable AI Voice Agents that answer calls and complete tasks inside call flows, plus AI call summaries and sentiment indicators (“AI Insights”).
When MSPs and telecom resellers search for Intermedia, they’re usually looking for a proven UCaaS platform with name recognition, stability, and a mature partner ecosystem. And to Intermedia’s credit, it checks many of those boxes.
But brand recognition doesn’t pay the bills.
When you move past the demo and into real-world resale, the questions that actually matter sound very different:
Who controls pricing? Where does margin really land? How painful is quoting and billing? And can AI be sold as a revenue driver instead of a feature checkbox?
That’s why this guide compares Intermedia and Viirtue through the lens MSPs care about most: partner profitability, pricing control, AI monetization, and operational simplicity.
If you’re deciding whether Intermedia’s white label program or Viirtue’s channel-first model is the better long-term fit for your business, this breakdown focuses less on marketing claims and more on how each platform actually performs once you’re selling, billing, and scaling under your own brand.
Viirtue vs Intermedia White Label Program: The MSP Comparison on Pricing, Profit, AI, and Operations
If you’re an MSP or telecom reseller evaluating Viirtue vs. Intermedia’s white-label program, the demos and feature checklists aren’t the hard part.
The hard part is the reseller reality:
Can you control pricing and protect margin?
Can you quote and invoice without duct-taping tools together?
Can you sell AI as a real add-on (not just a novelty)?
Can you scale without operational chaos?
This guide breaks it down, focusing on what matters most: pricing structure, partner profitability, AI capabilities, and reseller operations.
Quick comparison: what matters to resellers
Category | Viirtue White Label | Intermedia White Label |
|---|---|---|
Pricing control | Built for resellers to control packaging and pricing; margin emphasis | Partner pricing negotiated; multiple go-to-market models |
“Partners earn more than double” story | Driven by stated shift from 10–20% agent commissions to 50–75% profit margins | No public margin ranges shown on partner pages (validate in your agreement) |
Quoting + billing | ViiBE included for partners: quote-to-cash, invoicing, usage rating, telecom taxes | Mentions billing integration (not an advertised built-in quote-to-cash engine) |
AI capability | AI Voice Agents + AI call summaries + sentiment indicators designed to resell | AI Call Recap + AI Assistant; contact center AI Agent Assist with live sentiment, transcription, and post-call summary |
Marketing assets | Canva-integrated templates partners can brand quickly | Co-branded marketing portal with campaigns, collateral, and design assets |
1) Pricing and margin: why partners care more than feature lists
Most MSPs don’t lose deals because of missing features.
They lose margin because the underlying model is stacked against them.
Intermedia’s pricing: published list price is per-user
Intermedia publishes retail-style pricing for Unite plans, such as:
Unite Pro: $27.99 per user/month
Unite Enterprise: $32.99 per user/month
For partners, Intermedia emphasizes that pricing is negotiated and offers “flexible pricing models” depending on the go-to-market model and agreement.
Reseller takeaway: You’ll want to model your margin based on your contracted buy rates and expected discounting behavior, since the public pricing is not the reseller pricing.
Viirtue’s margin story: the “more than double” effect
Viirtue’s own partner content draws a very direct contrast:
“Most agent models offer 10–20% commission.”
“Viirtue white label resellers typically earn 50–75% profit margins.”
That margin range is also reinforced in other Viirtue content referencing 50–75% profit margins depending on the scenario.
This is where the “partners report earning more than double” message comes from in practical terms:
going from 10–20% gross profit to 50–75% gross profit is not a small improvement,
it often changes the entire economics of selling UCaaS as a real product line.
Important note: your results will vary based on your pricing strategy, support model, and customer mix. But the stated margin ranges explain why so many partners describe the switch as a doubling (or more) in profitability.
2) AI capability: Does it help you sell more, or is it just “nice to have”?
AI is now part of the UCaaS buying conversation. The real question is whether the AI features are:
resellable (you can package them as add-ons),
measurable (you can show ROI),
and operationally clean (you can support them across many tenants).
What Viirtue offers: AI Voice Agents + AI Insights you can actually package
Viirtue positions its AI Voice Agents as a true front line that:
answers and routes calls,
completes tasks inside call flows on the PBX,
is trained per client using that client’s knowledge,
and can perform actions like ticketing and scheduling.
On the “AI Insights” side (what many teams used to call sentiment analysis), Viirtue promotes:
AI-powered call summaries
sentiment indicators
key moment capture
integrated workflow inside the VoIP platform
What Intermedia offers: AI recap + contact center AI Agent Assist
Intermedia’s AI page highlights capabilities in Unite, such as:
AI Call Recap with transcription, sentiment, topic breakdown, and summary
AI Meeting Recap
AI Assistant inside the Unite app
Intermedia also has contact center AI capabilities like AI Agent Assist, which is described as:
live sentiment analysis
transcription
real-time access to business info (agents can ask questions during calls)
post-call summary
plus an “AI Builder” that helps admins create AI assistants for call queues by uploading business-specific data
The practical difference for MSPs: Intermedia’s AI, based on their product pages, strongly emphasizes summarization, sentiment, and assisting human agents. Viirtue emphasizes resellable autonomous AI Voice Agents that handle calls and complete tasks directly in call flows, plus AI summaries and sentiment indicators as an add-on you can sell.
3) The operational gap: quoting, billing, usage rating, and taxes
This is where most “white label” comparisons get real.
You can have a great UCaaS platform, but if:
quoting takes days,
invoicing is manual,
usage rating is a spreadsheet,
taxes are a recurring fire drill,
You will bleed margin and time.
Viirtue: quoting + billing + taxes out of the box (ViiBE)
Viirtue’s ViiBE is positioned as a free quote-to-cash and orchestration platform included for partners, covering:
catalog and quoting
customer checkout (mobile-first)
provisioning orchestration
usage rating
invoicing
telecom tax calculation and fees
lifecycle management
Viirtue also states that with ViiBE, you can quote quickly and set up automatic invoicing, and that you don’t need additional tax automation software or billing engines because it’s included and free for partners.
Intermedia: billing integration (but not positioned as an included quote-to-cash engine)
Intermedia’s Service Provider partner page lists “billing integration” as part of the offering.
That’s valuable, but it’s different than a built-in quote-to-cash system that generates branded quotes, enables a buyer-friendly checkout, automates telecom tax calculation on invoices, and ties usage rating directly to billing in one platform.
Reseller takeaway: If you choose Intermedia, plan your operational stack up front. Many MSPs will pair a UCaaS provider with their PSA/CRM and billing tools to cover quoting, invoicing, and collections.
4) Partner marketing assets: who helps you go win deals faster?
Viirtue: Canva templates you can white-label in minutes
Viirtue provides marketing templates integrated with Canva so partners can quickly customize colors and logos and export branded collateral without design work.
This matters because your UCaaS offering is only as scalable as your ability to consistently market and sell it.
Intermedia: co-branded marketing portal + partner support
Intermedia states its partner program includes access to a co-branded marketing portal with campaigns, collateral, and design assets, plus a partner success manager to help execute targeted campaigns.
So, which white label program should you choose?
Choose Intermedia if:
Your ops stack is already mature (PSA + billing + tax workflows), and you’re comfortable integrating other systems to make it work.
Your AI needs are centered on recaps, summaries, sentiment, and assisted agent workflows.
Choose Viirtue if:
You care about maximizing margin and controlling pricing under your brand (and want the math to actually work)
You want quoting, billing, usage rating, and telecom taxes included out of the box via ViiBE
You want to sell AI as a clear ARPU-driving add-on (AI Voice Agents + AI call summaries + sentiment indicators)
Final thoughts on Viirtue Vs. Intermedia
At the end of the day, the choice between Intermedia and Viirtue comes down to how you want to run your UCaaS business. Intermedia delivers a proven platform with strong brand recognition and AI features designed to support human agents, but it assumes you’ll handle margin strategy and operations through negotiated pricing and external tools.
Viirtue takes a different approach by designing the entire model around reseller economics, with built-in quote-to-cash, telecom tax automation, and AI that can be packaged as a true revenue-generating add-on.
If your goal is simply to resell UCaaS, both platforms can work. If your goal is to own the experience, control pricing, and build a scalable, high-margin communications practice under your own brand, Viirtue’s white label model is built to support that outcome.
FAQ: Viirtue Vs. Intermedia
Is Intermedia a white label UCaaS provider?
Yes. Intermedia offers multiple partner models (reseller, advisor, service provider) and positions the offering as white label with marketing resources and negotiated pricing. (Intermedia)
What is Intermedia Unite’s published pricing?
Intermedia lists Unite Pro at $27.99/user/month and Unite Enterprise at $32.99/user/month on its pricing page (partner pricing can differ). (Intermedia)
How does Viirtue pricing compare for partners?
Viirtue emphasizes wholesale-style economics where partners control packaging and pricing, and cites typical profit margins in the 50–75% range for white label resellers. (Viirtue)
Why do partners say they earn “more than double” with Viirtue?
Viirtue states most agent models pay 10–20% commission, while Viirtue white label resellers typically earn 50–70% profit margins. That delta can translate into more than double gross profit potential on similar customer deals. (Viirtue)
Does Intermedia have AI features like summaries and sentiment?
Yes. Intermedia promotes AI Call Recap (transcription, sentiment, topic breakdown, summary) and contact center AI Agent Assist with live sentiment analysis and post-call summary. (Intermedia)
Does Viirtue have AI voice agents?
Yes. Viirtue AI Voice Agents are positioned as an always-on front line that answers, routes, and completes tasks directly inside call flows on the PBX, trained per client and able to take actions like ticketing and scheduling. (Viirtue)
What are “AI Insights” in Viirtue?
Viirtue’s sentiment analysis offering includes AI call summaries and sentiment indicators integrated into the VoIP workflow, positioned as a sellable intelligence layer. (Viirtue)
Does Intermedia include quoting and billing out of the box for resellers?
Intermedia highlights billing integration for service providers, but it does not market a built-in quote-to-cash engine comparable to Viirtue’s ViiBE (catalog → quote → checkout → usage rating → tax → invoice in one platform). (Intermedia)
What is ViiBE?
ViiBE is Viirtue’s quote-to-cash and orchestration platform included for partners, covering quoting, mobile-first checkout, provisioning, usage rating, invoicing, and telecom tax calculation. (Viirtue)
Do both vendors provide partner marketing assets?
Yes, but differently:
Viirtue provides Canva-integrated templates that partners can customize quickly. (Viirtue)
Intermedia provides a co-branded marketing portal with campaigns, collateral, and design assets. (Intermedia)
