TL;DR – GoHighLevel Voice AI White Label vs Viirtue
HighLevel is optimized for agencies: published platform tiers + SaaS mode + rebilling/markup controls (on Agency Pro). Voice AI is pay-per-use (voice engine per minute + model token usage), and phone/SMS charges are separate through LC Phone or Twilio.
Viirtue is optimized for MSPs/telecom resellers and also supports API-first builders: AI Voice Agents run on a Cloud PBX foundation, AI Insights includes summaries + sentiment indicators, and ViiBE is positioned as an included quote-to-cash layer (quoting, usage rating, billing, tax automation).
If you want to white-label an agency platform and sell voice AI as a feature, HighLevel is a strong fit because it’s built around sub-accounts and rebilling.
If you want to resell voice AI as a telecom-grade product line (with PBX-native call flows or embedded APIs), and you care about quote-to-cash automation (quoting, usage rating, telecom taxes, compliance), Viirtue is built for that motion.
GoHighLevel Voice AI White Label vs Viirtue: Which Reseller Model Is Built to Scale?
If you’re trying to white-label voice AI agents and resell them, you’ll see two very different paths in the market:
HighLevel (GoHighLevel): an agency CRM + automation platform that lets you spin up client sub-accounts and add Voice AI agents, then rebill and (on certain plans) mark up usage.
Viirtue: a reseller-first telecom platform that supports two delivery models:
Both can help you sell “AI voice.” The difference is what’s included when you go from a few test accounts to a repeatable reseller business.
GoHighLevel Voice AI vs Viirtue Comparison Table
Category | HighLevel Voice AI White Label | Viirtue Voice AI Reseller Platform |
|---|---|---|
Primary use case | Agency CRM + automation with Voice AI add-on | Reseller telecom platform + voice AI layer |
White label model | Agency sub-accounts; SaaS mode + markup controls on Agency Pro tier | White-label partner model; custom-branded VoIP/UCaaS tools and partner assets |
Voice AI deployment | Assign agents to numbers in sub-accounts; compatible with LC Phone and Twilio | PBX-first: agents run in Cloud PBX call flows; API-first: embed Voice/SMS/Fax via APIs + webhooks |
AI Agents | Inbound call handling + actions (goals, triggers, transfers) | PBX-native answering/routing + task completion; trained on each client’s knowledge |
AI Insights | Dashboards for call performance, sentiment, triggered actions; outbound analytics views exist | AI call summaries + sentiment indicators integrated into VoIP workflows |
Pricing visibility | Published platform tiers + published Voice AI pricing components | Partner model; ViiBE positioned as included/free for partners |
Billing focus | SaaS rebilling and markup (plan-dependent); phone/SMS billed separately via LC Phone/Twilio | Quote-to-cash oriented: quoting + usage rating + tax automation built in via ViiBE |
Best fit | Agencies selling a “CRM + automation + AI” package | MSPs/telecom resellers and software builders selling voice AI with telecom-grade operations |
1) What are you actually reselling?
This is the fastest way to pick the right platform.
HighLevel’s resale motion
Most HighLevel resellers sell a bundle:
CRM + pipelines
automations + workflows
messaging + calling
add-ons like Voice AI agents
then rebill/markup based on plan and usage.
HighLevel Voice AI agents are described as handling inbound calls, interacting naturally, and performing actions based on predefined goals.
Viirtue’s resale motion
Viirtue is designed to let you sell voice AI in either of these models:
Model A: PBX-first reseller
You sell a branded phone system (numbers, queues, routing) and layer AI agents and AI insights into the same call flows.
Model B: API-first embedded comms
You embed telephony into your own app stack using Voice/SMS/Fax APIs and webhooks, then layer agents/insights on top as needed.
That “both worlds” positioning matters because some partners sell UCaaS to SMBs and build industry-specific apps where comms must be embedded.
2) White labeling and packaging
HighLevel: SaaS mode and rebilling/markup
HighLevel’s pricing page lists three core plans and explicitly calls out SaaS mode and rebilling differences.
Starter ($97/mo): limited sub-accounts
Unlimited ($297/mo): unlimited sub-accounts + rebilling without markup
Agency Pro ($497/mo): unlimited sub-accounts + SaaS mode + rebilling markup control
HighLevel’s pricing guide reinforces that rebilling with agency markup is tied to the $497 plan and SaaS mode.
Reseller takeaway: HighLevel is built to productize your agency offer into subscription packages, with scalable sub-account management and rebilling controls.
Viirtue: “you are the provider” branding
Viirtue’s white-label partner program emphasizes the components typically required to operate as the provider:
a Class 5 softswitch platform
training resources
a “built-by-Viirtue billing engine” for account management
Reseller takeaway: This is designed for Agencies, MSPs, and telecom resellers who want the service to feel like it’s coming from them, end-to-end.
3) Voice AI agents: capability differences that matter to resellers
HighLevel Voice AI agents
HighLevel describes Voice AI agents as capable of handling inbound calls and taking actions based on predefined goals.
Operationally, HighLevel’s “Creating Voice AI Agents” doc states that when you create a Voice AI Agent you assign it to one or multiple phone numbers inside the sub-account (so the agent answers when those numbers are called).
HighLevel also confirms Voice AI compatibility with LC Phone and Twilio direct integrations.
Where it shines:
fast deployment across lots of client sub-accounts
workflow-triggered actions
agency-friendly rebilling
Viirtue AI Voice Agents
Viirtue positions its AI Voice Agents as PBX-native: “answers, routes, and completes tasks directly on your Viirtue Cloud PBX,” trained on each client’s knowledge.
Where it shines:
AI lives inside call flows on a Cloud PBX foundation (phone-system behavior first)
designed to be productized and resold by MSPs
4) AI Insights: summaries and sentiment are only valuable if you can package them
HighLevel: dashboards with sentiment and triggered actions
HighLevel’s Voice AI Agents Dashboard is described as providing insights into call performance, user sentiment, and triggered actions.
HighLevel also has an outbound calling dashboard as part of its Voice AI suite that aggregates outbound call data and presents charts and logs.
Reseller angle: HighLevel’s insights are powerful if your “product” is the HighLevel platform experience and your clients live in those dashboards.
Viirtue: productized AI insights inside VoIP workflows
Viirtue’s sentiment analysis offering (AI Insights) is positioned as “AI-powered call summaries and intelligent sentiment indicators” integrated into the Viirtue VoIP platform.
Reseller angle: this is easier to turn into a named SKU (ex: “AI Insights add-on”) because it’s explicitly positioned as a sellable intelligence layer inside VoIP.
5) The telephony layer: what happens when you scale
Voice AI resale becomes “real” when you have:
multiple locations
queues and after-hours
real customer expectations around uptime and call handling
HighLevel telephony reality: AI + phone service are separate layers
HighLevel’s AI Employee overview explicitly states phone and SMS charges are separately billed through LC Phone or Twilio.
So your cost model and margin protection depend on:
the AI layer cost (voice engine + token usage, plus any plan fees)
the telephony layer cost (LC Phone/Twilio charges)
This isn’t bad — it’s just important to model correctly.
Viirtue’s telephony reality: platform-first, with APIs for embedded stacks
Viirtue is positioned as a white-label telecom platform for MSPs, with quote-to-cash/billing automation and AI layered in.
And importantly for builders, Viirtue also positions Voice/SMS/Fax APIs so partners can embed comms into apps “without the headaches of telco complexity.”
6) Billing, quoting, usage rating, and telecom taxes
This is where most voice AI resellers either:
become a real business, or
get stuck in spreadsheets and billing disputes
HighLevel: rebilling and markup controls (plus separate phone charges)
HighLevel’s pricing guide states:
rebilling without markup is available on the $297 plan
rebilling with agency markup is available on the $497 plan as part of SaaS mode
HighLevel’s AI Employee overview clarifies that phone/SMS charges are separate through LC Phone or Twilio.
Interpretation: HighLevel is strong for SaaS rebilling mechanics, but you still need to be intentional about how you package phone + AI + usage so margins don’t get eroded.
Viirtue: quote-to-cash is a core part of the reseller story
Viirtue positions ViiBE as included for partners and emphasizes you don’t need separate tools for quoting, tax automation software, and billing engines.
Supporting pieces Viirtue markets as part of that quote-to-cash layer:
Quoting: create a quote, send a link, client can comment, then sign and pay by card on mobile
Usage rating: usage calculated automatically each cycle; payment method charged when cycle ends
Tax automation: ViiBE calculates phone bill taxes that vary by state and federal requirements
Interpretation: Viirtue is aiming to remove the operational friction that typically kills reseller scale.
7) Pricing model and unit economics
HighLevel: published tiers + published Voice AI pricing components
HighLevel’s pricing page publishes the core platform tiers.
HighLevel’s AI Product Pricing Update describes Voice AI pay-per-use pricing as:
voice engine: variable
LLM usage: token usage at API pricing
total cost per minute is the voice engine plus LLM usage
HighLevel also has an “AI Employee Unlimited” plan referenced in that pricing update.
What this means for resellers: you can calculate margin if you track:
average minutes per call
call volume
typical token usage
telephony costs (LC Phone/Twilio)
Important for resellers: If you are selling voice, you need to collect, remit, and file as a telecom provider. Re-billing with sales tax through stripe is not enough to meet this requirement.
Viirtue: partner economics + included quote-to-cash tooling
Viirtue’s pricing is typically handled as a partner program rather than a public “SaaS tier picker.” The key economic point Viirtue highlights publicly is that the quote-to-cash tooling (ViiBE) is included for partners.
What this means for resellers: even if your per-seat costs vary by deal, your operational cost structure can be simpler because quoting/billing/tax automation are positioned as part of the platform.
8) Which should you choose?
Choose HighLevel Voice AI white label if you are:
an agency selling a client portal + CRM + automations as your primary product
comfortable packaging Voice AI as an add-on and managing usage billing and phone charges separately through avalara or a similar product
prioritizing speed of deployment across many small clients (sub-accounts)
Choose Viirtue if you are:
an MSP/telecom reseller selling a phone system as a product line, and you want AI agents inside PBX call flows
building a software stack and need telephony embedded via APIs + webhooks
prioritizing quote-to-cash automation for usage rating and telecom tax handling
Final Verdict: GoHighLevel Voice AI vs Viirtue for Scalable Resale
Both GoHighLevel Voice AI and Viirtue can help you get AI voice agents into market quickly, but they are built for very different businesses. GoHighLevel Voice AI is a strong fit if your core offering is an agency-style CRM and automation platform and voice AI is one feature inside a broader SaaS bundle.
Viirtue is purpose-built for partners who want to sell voice AI as a standalone, telecom-grade product line, whether that means PBX-native call flows or embedded APIs, with quoting, usage rating, billing, and telecom tax automation designed to scale.
The right choice comes down to what you want to resell long term: an agency platform with AI voice included, or a fully branded voice and UCaaS business where AI is part of the phone system itself.
FAQ: GoHighLevel Voice AI vs Viirtue
What does HighLevel Voice AI cost?
HighLevel’s AI Product Pricing Update describes Voice AI pay-per-use pricing as a $0.06/min voice engine charge plus LLM token usage at API pricing.
Does HighLevel charge separately for phone and SMS?
Yes. HighLevel’s AI Employee overview states phone and SMS charges are separately billed through LC Phone or Twilio.
Is Viirtue only a phone system?
No. Viirtue supports PBX-first deployments and also offers Voice/SMS/Fax APIs (plus webhooks) so partners can embed comms into software stacks.
Does Viirtue include AI Insights like summaries and sentiment indicators?
Yes. Viirtue positions its sentiment analysis offering as AI-powered call summaries and sentiment indicators integrated into the Viirtue VoIP platform.
Does Viirtue include quoting, usage rating, and telecom tax automation?
Viirtue markets ViiBE as an included quote-to-cash platform for partners and separately describes quoting, usage rating automation, and tax automation features.
